Have you ever found yourself reflecting on your life and wondering, “How did I get here? Who am I? What is it that I really want to do?”
Going down this rabbit hole is common, friend. You’re not alone.
For me, that moment came abruptly after losing my husband. I was only 29 when I became widowed, it was insane. And at the time I had a safe secure job in corporate America. After his sudden death came a year of other crazy losses and changes, with the final rug to be pulled from under me was losing my job.
I carried my box of belongings down to my car and sobbed for a few minutes, then I shifted my thinking. I realized that I had a choice to make. Be a victim or choose my response to this unexpected change in employment. As I thought about it, the choice became clear. I needed to take the road that would lead me to the freedom and flexibility I needed as a single parent to be there for my son, first. That’s how I made my decision to enter this entrepreneurial world. I didn’t have a chance to build it on the side, I was thrown to the fire.
So the first avenue I chose was to utilize my HR and recruiting skills that I was familiar with from my corporate experience. But only six months after starting this first business, I quickly realized that I was not passionate about that work. It was just a comfort zone.
When I realized I could choose whatever path I wanted, it was such a powerful light bulb moment! What I didn't expect was the endless possibilities that are available when you have faith and choose to live out your passion.
So here's what I want you to walk away with today. You can do what you love and make money. Point, blank, period. I promise you, it is absolutely possible to monetize your passion. Sometimes we just need a little help getting up and running in the right direction. In this article I'm sharing my top advice for getting started in 2020.
BEGIN (and Have A Little Faith)
The most fundamental core value of the way I live my life and do business is: have faith. Because one thing I learned in my life is that you will never feel “ready” to take on something new; ready is a lie. We often get the courage after simply taking that first step. Once you begin, you start to build your confidence and your confidence builds momentum. If you're looking to monetize your passion, and you're thinking about how scary it's going to be to put yourself out there then you should know that one you're not alone. But you can’t let fear keep you from enjoying life and using your talents to make money. (Not to mention, your passion is directly tied to your purpose - just saying.)
I'm sure you're thinking right now, I don't even know where to start. I don't even know the first step that I should take. Or maybe you're thinking, I don't have the time. I don't have the money.
I'm just going to stop you right there. When I started off, I had zero money. ZERO. And no time to waste. So if I can do it from ground zero as a single mom, then you can too.
Let me ease your anxiety with a truth bomb: any major goal can be broken down into bite-sized chunks.
Get Clear On Your Strategy
When you start out trying to do ALL of the things, it can be confusing, stressful, and overwhelming. That's why you need a clear goal in mind and then start working backward pinpointing milestones and action steps that will lead you to your goal. Fear is going to try to hold you back. But I promise you, when you start working your plan and showing up fully, you will find that the universe has your back. Not to mention, nowadays it’s easier to learn and faster to implement with tons of roadmaps, resources, and tools available at your fingertips.
My mission is to help goal-getters like you map out a simple pathway because I know how complex it can be. In my experience, entrepreneurs try to overcomplicate things when really we just need to focus on the next two to three steps.
Refine Your Message
When you’re turning your passion into a business, it’s really important to get clear on your brand story. Why? Because this is how your ideal customer will find you and all the goodness you have to offer. Here are some questions to help you get clear:
Who do you serve?
How do you serve them?
Why do you want to help them?
And what is the outcome of them choosing your product or service?
This is your brand story. It's how and why you're helping people and the solutions you’re bringing to the world. This is how you stand out from the crowd. And most importantly, it's how you start building your reputation. Know who you are and who you're serving.
P.S. Knowing your audience is super super important because you need to know how to attract the people who want to buy what you have to offer. If you’re still trying to figure out who would want your product or service, you can start by asking yourself a few questions like:
Do I know who I want to serve?
Do I know their problems?
Do I know their hopes and dreams?
How am I able to provide a solution to their problems?
Take Action Daily
Even the smallest steps make a huge impact on the journey before you. The things you do today build your tomorrows. And you may feel like, “Okay, where do I even start? I have no idea what steps to take.” I'll help eliminate a lot of the guessing and stressing that can prevent you from taking action in my free webinar, Launch Your Passion. We talk about everything from the foundation to setting up income streams. But for now, here are some small tasks you can do to start living out your passion.
Research topics in your niche
Start a blog.
Share content on social media
Build an email list
Ask your audience questions about what they want
Answer their questions
Create new resources
If you start doing little things like this diligently over the next few weeks, you’ll be on the right path to building something meaningful. I have no doubt that you’ll be able to refine your message, grow your brand, and build a meaningful & successful business. Living your passion and making a profit is easier than ever in 2020 - the only thing you need to do is begin.
For more information on how to turn your passion into income, visit www.karenmillsap.com/passion-and-profit